PPC Skill
Available nowThe packaged PPC Skill is available now as google-ads-ecom-optimizer.zip. It covers Google Ads optimization for ecommerce, with emphasis on Performance Max, Shopping, Search, Merchant feed checks, conversion integrity, search terms, and disciplined change management.
- Audit foundation-up: conversion tracking before bids or structure
- Diagnose PMax and Search with account data instead of generic advice
- Protect Smart Bidding learning by batching and sizing changes
- Use Traffic Advisor MCP tools to stage, not publish, account changes